Realtor Bus Benches, Optical Illusions & Eyewitness Testimony It’s always nice when someone notices your bus bench picture — and compliments you on it! Except that the Realtor who got the compliment the other day (a colleague) doesn’t have his picture on any of his three area bus benches. When he told the person that,...Read More
Monetizing a Mother-in-Law Apartment (Maybe) Are Twin Cities homeowners renting out their homes and extra bedrooms on Airbnb? Undoubtedly. In their capacity as listing agent (representing the Seller), should Realtors be touting a home’s (short-term) rental potential? I’m not so sure. Municipal Zoning That’s because I have no idea what local zoning codes say about weekly or...Read More
Smart Marketing: $10 For Yellow Rope, Wood Stakes Like most people in the neighborhood (not to mention area Realtors), I assumed that the lot for sale just southwest of Cedar Lake in St. Louis Park’s Fern Hill neighborhood was a very narrow rectangle. Not so. What appears to be just the backyard of the home...Read More
Marketing to Dead Realtors Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy. Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the...Read More
Are the Numbers Padded? One of the statistics available to Edina Realty agents (and their clients) is how many people have saved a specific listing on EdinaRealty.com, the Twin Cities’ most popular real estate site. Especially when a home isn’t selling (or even getting showings), more than 6-8 saved searches is encouraging, and can indicate potential...Read More
28 Showings in 2 Months Whatever their shortcomings may be, the agent who generated 28 showings for their listing client in less than two months isn’t a lousy marketer (note to non-Realtors: that’s A LOT of showings — at any price point). And yet, the Realtor’s client reportedly wasn’t happy with them. What gives? The...Read More
