Marketing to Dead Realtors
Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy.
Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the one above to capture all the recipients.
On the list: at least a few agents who died years ago (I was friends with them); dozens of agents who’ve long switched brokers; and — I’ve no doubt — even more who are retired or have long since left the business.
Casting a VERY Wide Net
So, just a quick heads up to other agents tempted by such a kitchen sink approach: don’t.
It’s annoying, unprofessional, and will surely motivate many of the recipients to forever block future emails from you (like I just did), even when you’re marketing a property that they may actually have Buyers for.
Oh! And one last item:
If you’re going to disregard that advice, you may want to reconsider including the addresses of all +1,000 agents in your email’s “header” field.
