Marketing to Dead Realtors

Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy.

Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the one above to capture all the recipients.

On the list:  at least a few agents who died years ago (I was friends with them); dozens of agents who’ve long switched brokers; and — I’ve no doubt — even more who are retired or have long since left the business.

Casting a VERY Wide Net

So, just a quick heads up to other agents tempted by such a kitchen sink approach:  don’t.

It’s annoying, unprofessional, and will surely motivate many of the recipients to forever block future emails from you (like I just did), even when you’re marketing a property that they may actually have Buyers for.

Oh!  And one last item: 

If you’re going to disregard that advice, you may want to reconsider including the addresses of all +1,000 agents in your email’s “header” field.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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