Avoiding a “Hillary Clinton Problem” For the second time in six months, I’m working with a client whose AOL email account is intercepting my Edina Realty emails as unwanted spam. Result: my client has to hunt down my emails in his “junk email” folder — once I tell him to look there! Like many Realtors,...Read More
Marketing to Dead Realtors Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy. Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the...Read More
Can You Read This? No? Good! I’ve been on a bit of a mission lately to prune all the — to be kind — gratuitous email I receive daily (Hourly? Every 5 seconds?!?).* Invariably, that means hunting for the “opt out” link buried in the bottom of such junk email. So, I got a kick...Read More
