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Edina Realty City Lakes
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Who Are Minneapolis’ Best Real Estate Agents?

What, (Almost) No Female Realtors?? [Note to readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway (“Berkshire”), or any other entity referenced. Edina Realty is a subsidiary of Berkshire.] Can an NFL franchise be a perennial Super Bowl winner, and yet not have any superstars?...
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Include Family Photo With That Buyer Letter? Maybe Not . . .

Would You Sell Your Home to This Buyer? [Insert Photo Here] [Note to Readers: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] Prospective home buyers seeking to tip the scales in...
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Can You Say, “Feeding Frenzy?”

Bloomington Rambler Gets 56(!) Offers, Sells for 25% Over Asking Price If you’ve never been in multiple offers, here’s a quick shorthand: 2-3 is stressful; 6-8 is a three-ring circus; and more than a dozen is a proverbial zoo. So, I literally don’t know what to call what just happened at 800 E. 86th Street,...
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What’s For Sale in St. Louis Park’s Fern Hill Neighborhood? Not Much

The Neighborhood’s Two Distinguishing Features There aren’t too many Twin Cities neighborhoods that include both 1950’s ramblers for $300k, and less than one mile away custom, upper bracket Contemporaries with gorgeous views of Cedar Lake and the Downtown Minneapolis skyline commanding almost 10x that. The latter home would be 2545 Huntington (pictured above), which fetched...
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2020 Edina Realty Legends

Real estate sales is a field known for notoriously high turnover, and a brutal attrition rate: something like 90% of all new agents last less than two years. So, it really says something that nearly half of all Edina Realty agents and employees have been with the company for more than 10 years, qualifying them...
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So, THAT’S Why It’s Called a “Calling Card”

“9-1-1 for Realtors?” Their Office Manager The Office Manager** at a busy real estate office (Edina Realty-City Lakes definitely qualifies) might be one of the most accessible people in the world. They’re available, 24/7 if necessary, by cell phone, text message, instant message, direct dial (their desk extension number), thru the main Office number (during...
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