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Realtor marketing

“Are You a Realtor?” “Why, Yes I Am!”

“There Goes My Realtor!” Admittedly, the intended effect is for clients who see me in and around the neighborhood where I live (by Cedar Lake in Minneapolis) to see my car on the road and say, “There Goes My Realtor!” But, my custom license plate (above) is also a conversation-starter when I’m parked. Like yesterday...
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Can You Paint Stucco? Answer: “You Betcha!”

Before and After Pix Painting stucco, a cement-based siding, used to be a “no-no”:  the exterior paint didn’t adhere well, which meant that, forever after, the home needed frequent re-painting. Which sort of defeated the purpose of stucco in the first place: its famously low maintenance. Now, thanks to more stucco-friendly products, the interval between re-painting...
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“Are You a Realtor?” “Why, Yes I Am!”

“There Goes My Realtor!” Admittedly, the intended effect is for clients who see me in and around the neighborhood where I live (by Cedar Lake in Minneapolis) to see my car on the road and say, “There Goes My Realtor!” But, my custom license plate (above) is also a conversation-starter when I’m parked. Like today,...
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Did the Home Seller Leave Money on the Table?

Four Ways to Tell In the history of mankind, no first-time Mother has ever under-dressed their newborn in the winter.” —Manhattan Pediatrician So which pediatrician uttered the above line? Mine (and my wife’s). What prompted that comment were the 3 layers of clothing my wife had already put on our newborn son (a long time...
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“Partial” Bathroom

Exactly What Part is “Partial?” I certainly know what a “partial basement” is. At least in the Twin Cities, that often goes with a pre-1900 structure, and is commonly made of limestone. On the other hand, I have no idea what a “partial bathroom” is (and certainly wouldn’t want to use one!). That was the...
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How Long Should a Listing Contract Be?

Realtors’ Investment: Skill, Time, & Marketing $$$ How long should a listing contract be? The short answer: “long enough to sell the property being listed.” How long that is ” assuming that the home is well-priced, staged, and marketed ” is typically a function of price. Under $250k in the Twin Cities today, you’d estimate...
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