Resisting the Urge to “Over Stuff” I think an effective real estate sign is like a headline: it should be bold, focused — and communicate one thing, well. Instead, what I’m increasingly seeing are real estate signs that pack in ever more info. Like the agent’s Web site, email address, cell phone, broker info —...Read More
Subjective vs. Objective See if you can spot the difference between the following, two groups of statements: Group 1: “The prettiest house on the block!”; “character-filled”; “one of Southwest Minneapolis’ most desirable neighborhoods” Group 2: “2,650 finished square feet”; “1 1/2 story bungalow”; “4 BR/3BA” If you can’t tell, the first group consists of subjective...Read More
