“Don’t be a secret agent.” –Marketing advice to all new Realtors It’s drummed into your head from your first day as a Realtor (actually before, at pre-Realtor training classes): ‘Don’t be a secret agent” — invariably followed by, “identify and regularly communicate with your ‘sphere of influence'” (also referred to as your “farm”). It doesn’t have to be geographic —...Read More
How About Naming a Few? “Too many special features to list.” –Excerpt, MLS listing I guess I would be more persuaded of that fact if the Listing Agent had used the rest of the allotted space under “Public Remarks” to actually name a few of them. Or had bothered to complete the (empty) “Agent Remarks” field, just above; appended...Read More
“What’s in YOUR Wallet?” I don’t collect stamps or coins or baseball cards. I collect other Realtors’ business cards. Not as keepsakes — no one’s that nerdy — but to get design ideas. What makes for a good Realtor business card? One that stands out — in a good way. Miniature Billboards The business card’s...Read More
Lockbox Combo as Marketing Tool After doing a couple thousand showings (and opening that many lockboxes), it’s rare that I run into something unusual — at least that doesn’t involve a foreclosure. But up until today, I can’t say that I’ve ever opened a lockbox where the three letter combination was part of the listing...Read More
Realtor Marketing Faux Pas Thought you missed the $8,000 tax credit available to new Buyers? Not according to the Realtor ad I saw (several times) playing on the preview loop at the Hopkins movie theatre tonight. Besides extolling her 20 years experience selling local real estate, the agent’s ad trumpeted that “there was still time...Read More
Time to Broaden My “Sphere?” Funny how key word searches work. A post I ran last month, “Price Opinion — or Pot Shot?,” was actually about Realtor feedback — both the informed and uninformed kind. But I guess I shouldn’t be surprised when, scanning the search queries of visitors to this blog today, I noted...Read More
