Realtor Name-Dropping After almost a decade attending Edina Realty “Exceptional Properties” meetings — held weekly at an upper bracket Twin Cities home — I figure I’ve now heard my colleagues sing the praises of something like 2,000 homes, cumulatively worth a cool $3 billion or so (and have pitched a few of my own listings at such meetings). And yet, I...Read More
Is That Different Than the Regular Kind? I drove past a Realtor’s bus bench today which loudly proclaimed the pictured Realtor an “Executive Sales Associate.” What does that mean? Hell if I know. Best guess is that it’s like being a Senior Vice President at a bank. In other words, what everyone except the janitor is....Read More
“It Takes One to Know One” Which Realtors (besides me) do the best job marketing their listings? Ask other Realtors. While the general public receives Realtor postcards, fridge magnets, solicitations to price their home, etc., Realtor-to-Realtor marketing these days is 99% electronic — specifically, emailed flyers touting pre-listings, new listings, and price reductions. To catch...Read More
“Caption Fatigue” I’m sure I’m not the only Twin Cities Realtor suffering from what I’ll call “caption fatigue.” An unintended consequence (my guess) of upping the maximum allowed photos on MLS from 10 to 18, caption fatigue sets in when you realize that you actually have to write — and edit and size and proof...Read More
The Easiest — and Hardest — Way to Get a Listing Realtors get listings any number of ways: –They’re best friends with the owner. –They go to the same church or synagogue (or mosque, or . . . ) –They started chatting about real estate with the owner in line at the grocery. Track Record But...Read More
It’s All in the Punctuation “I can’t be satisfied until you’re satisfied.” –Phil Dunphy motto Fans of sitcom “Modern Family” (I am) no doubt enjoyed last night’s episode, in which Phil Dunphy’s “car wrap” features photos of his family along with his real estate marketing slogan, “I can’t be satisfied until you’re satisfied.” If you’re...Read More
