Money Loser — But Making it Up on Volume(?) Agent compensation is 10% of the first month’s rent as stated in the lease. –“Agent Remarks” from MLS rental listing Let’s see . . .. Ten percent of the monthly rent — $1,295 in this case — comes to $129.50. Subtract a cut for the Realtor’s...Read More
Quarter Half-Hearted Marketing Campaign Given that something like 30% of all MLS listings are cancelled or simply expire, unsold, it seems fair to ask, “why didn’t it sell?” My Realtor’s answer is that, it’s usually never just one thing. So, poor (or no) staging; a quarter half-hearted marketing campaign; too few and/or unflattering photos; too...Read More
“Don’t Be a Secret Agent,” the Corollary What’s one way to avoid racking up market time — the enemy of every home seller trying to get top dollar for their home (in other words, all sellers)? Don’t formally put your house on the market. Instead, more would-be Sellers appear to be quietly networking their homes...Read More
“I Heard it on the (Realtor) Grapevine” I just got a heads up from an acquaintance about an upper bracket home in Minnetonka that will be coming on the market shortly as a “For Sale By Owner” (“FSBO”). The home reportedly needs work, was last on the market decades ago, and the homeowner has no residential...Read More
That’s a Lot of Breadcrumbs Open House Signs! I certainly applaud the agent holding an open house in Fern Hill yesterday, who tried to cash in on all the foot traffic in the Uptown area for the City of Lakes Loppet over the weekend. So, every couple blocks, they placed an “Open House” sign directing people to...Read More
Second Bite at the Apple One of the cornerstones of a good home marketing campaign is exposure on Broker Tour. Held from 11 a.m. to 1 p.m. every Tuesday (at least in the Twin Cities), that’s when agents showcase their new listings to the Broker community, and other agents get to efficiently keep up with all the new inventory (and frequently, get a...Read More
