Lockbox Combo as Marketing Tool

After doing a couple thousand showings (and opening that many lockboxes), it’s rare that I run into something unusual — at least that doesn’t involve a foreclosure.

But up until today, I can’t say that I’ve ever opened a lockbox where the three letter combination was part of the listing agent’s marketing: “Wow!” (no punctuation or exclamation marks).

Fortunately, the listing was — “Wow!,” that is (otherwise, it would have begged the unfortunate alternative, “Bow-wow.” Sorry).

Realtor Haiku

This could be a trend with legs.

Other suitable lockbox adjectives, depending on the property: “Big,” “Hot,” and “Hip.”

P.S.: Probably the worst last name I can think of for a Realtor these days is “Short” — because every home they list would, by definition, be a “possible Short sale” (sorry, again).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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