What Do You Call the Opposite of Online Sales? Amazon has marched into every arena of commerce, building moat after moat — logistical, financial, customer service — to keep its rivals from catching up. It expanded into selling its own wares, into physical retail, entertainment and into all manner of home monitoring devices. And it...Read More
Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...Read More
The Home Seller — Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations ”...Read More
Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...Read More
The Home Seller – Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations —...Read More
Divorce Settlement Screw-Up’s: Exhibit A Test your knowledge of mortgage finance, and answer the following question (aired at a continuing ed class yesterday): If a deed is given from an ex-husband to an ex-wife,** the ex-wife is automatically the sole owner of the real property and the sole obligor on the mortgage. A. True B....Read More
