Sales Hyperbole “Never ask a barber if you need a haircut.” Is now “A GREAT TIME TO BUY A HOME?” Is it in fact, “THE BUYING OPPORTUNITY OF A LIFETIME?” Search me. But I’ll say this: Realtors who are screaming those things (or statements like it) the loudest: a) don’t have a clue; and b)...Read More
Lockbox Combo as Marketing Tool After doing a couple thousand showings (and opening that many lockboxes), it’s rare that I run into something unusual — at least that doesn’t involve a foreclosure. But up until today, I can’t say that I’ve ever opened a lockbox where the three letter combination was part of the listing...Read More
