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May 3, 2010

Real Estate Signage: Less is More

Resisting the Urge to “Over Stuff” I think an effective real estate sign is like a headline: it should be bold, focused — and communicate one thing, well. Instead, what I’m increasingly seeing are real estate signs that pack in ever more info. Like the agent’s Web site, email address, cell phone, broker info —...
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Remodeling Trends

Tweaks, Not ‘Blowouts’ Nice piece in the WSJ last week about remodeling trends. Here’s a snippet: Smaller projects like updating kitchens and baths and humble attic-bedroom conversions are more popular, while two-story master suites and $100,000 kitchen blowouts are decidedly out of fashion. One of the most cost-effective improvements, say contractors, is removing a wall...
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