Resisting the Urge to “Over Stuff”

I think an effective real estate sign is like a headline: it should be bold, focused — and communicate one thing, well.

Instead, what I’m increasingly seeing are real estate signs that pack in ever more info.

Like the agent’s Web site, email address, cell phone, broker info — and on and on.

The result is inevitably a too-busy sign, with lots of small type . . . that no one reads!

Not exactly a good omen for that Realtor’s marketing prowess.
About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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