There’s certainly nothing wrong or unusual about Realtors sending out “blast emails” marketing their latest listing. As the recipient of dozens (hundreds?) of those a week, though, it does get a little annoying — especially when the property being touted is literally another time zone (or two) away. However, it’s seldom that the headline on the...Read More
Blast email: “Buyer Need — Deer Run, Victoria” I couldn’t figure out why an Edina Realty office manager was broadcasting — via email to 2,100+ Edina agents this week — what initially looked like “Buyer Need — Beer Run.” Then I re-read the email; it actually said, “Buyer Need — Deer Run, Victoria.” My bad (good?) ....Read More
Marketing to Dead Realtors Even by the brazen standards of a few Realtors, the “blast” email I got this morning from a local Coldwell Banker Burnet agent touting their Broker Open tomorrow was a doozy. Sent to what I’d conservatively estimate at over 1,000 Twin Cities Realtors, it would have taken another 6-8 screen shots like the...Read More
Can You Read This? No? Good! I’ve been on a bit of a mission lately to prune all the — to be kind — gratuitous email I receive daily (Hourly? Every 5 seconds?!?).* Invariably, that means hunting for the “opt out” link buried in the bottom of such junk email. So, I got a kick...Read More
Holiday “Sales” That Aren’t Comedian and talk show host Bill Maher has a segment called “New Rules” where he rails at hypocrisy and stupidity — especially when practiced by large organizations. Maher’s “New Rules” substitutes his own, more sensible standard. In that spirit, I’ve got a “New Rule” for stores that advertise sales, holiday or...Read More
