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Realtor marketing

The Dock to the End of the World(?!?) Or Just to Wisconsin?

“That’s O-N-E  . . . L-O-N-G . . . D-O-C-K” When it comes to Minneapolis’ Lake Harriet, there’s no bigger fan than me. There’s a terrific family beach at the southeast corner; the gorgeous Rose Garden is off to the northeast; and to the west is kid-friendly downtown Linden Hills — perfect for coffee and/or...
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“Not a Flip,” Deciphered

Tackling the Big Stuff — or Just Cosmetics? Occasionally, I see a listing agent who takes pains to assure Buyers’ agents in the “Agent Remarks” field on MLS (seen only by Realtors) that the home “is not a flip.” What’s going on? The listing agent (representing the Seller) wants Buyers to know that the home hasn’t...
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Which Photo is More Flattering?

Seasonal vs. Unseasonal Photos I thought this pair of pictures would underscore the point I made in the previous post (“What’s Under All That White??”). Alliterative-minded readers will note that that’s five “P’s” in a row — plus the “Ph” and “F” in the headline.   🙂
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What’s Under All That White??*

Winter Wild Cards It’s a genuine dilemma for listing agents (representing Sellers):  if you show a seasonally “white” winter photo of a home’s front or backyard, Buyers can’t really see anything. However, if you show a non-seasonal Spring or Summer photo, Buyers (and their agents) may draw the mistaken conclusion that the home has been for...
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Looking for Listings

Direct Mail Deluge:  Are Realtors Overdoing it? If I were a homeowner thinking about selling, and received a letter from a Realtor trumpeting that “Now is a GREAT Time to Sell!,” “I May Have a Buyer For Your Home!,” etc. — my interest would definitely be piqued. By the time I received the third (or...
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Now, THAT’S What I Call ‘Truth in Sale of Housing’*

Deciphering “Realtor-Speak” “Tax Rex auto-fill mls as 4BR. 2nd BR on main used as TV room. Tax Rex say 2022 FSF I say 1,697. Upstairs BR has sitting room of 8×6.9 with cozy Window Seat. No RR’s just G-ma’s Cosmetics! SOLID HOME! Late April Close Needed for Estate Sale. AS-IS!” –Excerpt, MLS listing Need some...
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