Straightforward and Stealth Pitches Want to hear from a Realtor? Or more likely, lots of ’em? Let your listing expire, and just wait. I don’t make a practice of trolling expired listings for business, but lots of other Realtors — especially newer, less established ones — do. Would-Be Seller Beware The pitch can be straightforward...Read More
Quality > Quantity Exposure, or “Location, Location, Location” After lots of proofs and tweaking, my new bus bench sign is in place at the end of Cedar Lake Road in St. Louis Park (if you can’t read the inscription below my name, it says “5-time Super Real Estate Agent!”). On the assumption that few readers of this...Read More
Reflected Glory, or Guilt By Association? No, Realtors don’t change colors depending on their environment. And contrary to what some people may think, Realtors are not lizards (the vast majority, anyway). What I’m referring to is the propensity of prospective Buyers (still with me?) to associate the agent hosting an open house with the attributes of the...Read More
Lake Harriet Stunner Buying a gallon of milk isn’t an emotional experience (unless, perhaps, you shop at Whole Foods). Buying a home is. I can’t think of anything more emotional (or dramatic) than a beautiful home photographed at dusk, like the one above just off Minneapolis’ Lake Harriet. I’m showing it to clients later today...Read More
I can’t say that I’ve stumbled across very many memorable Realtor captions on MLS. Which is actually a shame, because — when you consider that MLS allows 18 photos per listing, with space below each for additional verbiage — it represents a stealth marketing opportunity. But, I did like the one accompanying the photo above, titled...Read More
Bad Call? The best way to sell a house is to exceed Buyers’ expectations (plus dangle a tempting price, and stir up lots of “pre-list” and “new list” buzz). The corollary to that would be, “the best way to lose a Buyer is to disappoint them.” –Ross Kaplan, “Realtor Sales Secrets”; City Lakes Real Estate Blog (6/20/2011) Is...Read More
