Reflected Glory, or Guilt By Association?

No, Realtors don’t change colors depending on their environment.

And contrary to what some people may think, Realtors are not lizards (the vast majority, anyway).

What I’m referring to is the propensity of prospective Buyers (still with me?) to associate the agent hosting an open house with the attributes of the house they’re holding open.

Translation:  if the home is well put-together and shows well, Buyers think the Realtor is professional, competent, etc.

If the home is a mess . . . not so much.

That’s why newer agents looking for open houses to host need to choose selectively.

And listing agents hosting their own opens have an extra incentive to stage, price, and market well.

P.S.:  Veteran Realtors know that an open house is not just about selling the house; it’s often a stealth job interview for future listings.  See, “The Real Purpose of Sunday Open Houses.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

Leave a Reply