The Home Seller — Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations ”...Read More
The Home Seller – Realtor Interview (aka “Listing Presentation”): What Agents Need to Ask Homeowners [Editor’s Note: The views expressed here are solely those of Ross Kaplan, and do not represent Edina Realty, Berkshire Hathaway, or any other entity referenced. If you need legal advice, please consult an attorney.] When it comes to listing presentations —...Read More
I just heard through the grapevine about a Realtor who was in competition for a listing, and apparently lost out because the Seller objected to a term the agent used. The offending word? “Homework.” Realtor Job Interview (“Consultation?!?”) So, prior to their meeting**, the agent requested that the prospective Seller pull together some key information. The items...Read More
Realtors’ “Free Sample” Problem College-bound high school athletes routinely sign them. So why not prospective home Buyers or Sellers? In fact, having something akin to a “letter of intent” in residential real estate could fill a genuine void. “All or Nothing” Now, the decision to hire a Realtor can feel like a leap of faith...Read More
Perfecting Your (Sales) Pitch Who would you expect to have a more polished listing presentation (essentially, a job interview for Realtors): a new(er) agent or a veteran one? Surprisingly, it’s often the newer agent. One of the things that happens as Realtors become more established is that they get more business from referrals and acquaintances...Read More
Impromptu Office? Now, THAT’S Low Overhead I wasn’t trying to eavesdrop, but when you commandeer a table at Barnes & Noble for a group of people, spread out a bunch of contracts, and clearly “set up shop” in plain sight . . . you do tend to attract attention. In this case, a Realtor was explaining...Read More
