Playing musical instruments isn’t part of a Realtor’s job description, so what exactly is “Realtor a cappella?” Doing a listing presentation without any charts, flyers, or other handouts — and sans Powerpoint, too. Just the Realtor and you, sitting at your Kitchen table (or in your Living Room) discussing how the process works, fielding any...Read More
Reflected Glory, or Guilt By Association? No, Realtors don’t change colors depending on their environment. And contrary to what some people may think, Realtors are not lizards (the vast majority, anyway). What I’m referring to is the propensity of prospective Buyers (still with me?) to associate the agent hosting an open house with the attributes of the...Read More
Translation: ‘Are You Too Busy For Me?’ One of the questions that often comes up in a listing presentation — basically, a Realtor job interview — is some variation of, “how many other clients do you have right now?” The subtext — at least for a veteran agent — is, “do you have time for me?”...Read More
When to Bring in an “Insurance Agent” Question: when is a real estate agent actually an insurance agent? Answer: when they’re brought in to a deal by Realtor #1 who needs their expertise to clinch the listing. Every Realtor who’s been in business long enough has faced this conundrum: a prospective client is considering hiring...Read More
Realtor Dress Code Upgrade? No, I’m not seeing any Realtors don formal wear (like tuxedo’s) just yet. But there do seem to be more men wearing ties and sports coats lately, and women wearing fancy scarves and the like. What’s going on? “Dress for Success” I’d guess a couple things: –Older, more established Realtors are...Read More
