Impromptu Office? Now, THAT’S Low Overhead I wasn’t trying to eavesdrop, but when you commandeer a table at Barnes & Noble for a group of people, spread out a bunch of contracts, and clearly “set up shop” in plain sight . . . you do tend to attract attention. In this case, a Realtor was explaining...Read More
Online Real Estate Listings: What Do Buyers Look At? “First impressions matter when it comes to dating, job interviews, and online real estate listings.” –Bryan Thomas, Wall Street Journal video (3/21/13) According to WSJ reporter Sanette Tanaka, here’s what people looking at online real estate listings focus on: Photos: 60% Property Description: 20%...Read More
Papa John’s vs. Papa Murphy’s My apologies to ardent fans of either (and secondarily, to their marketing departments), but the distinction between Papa John’s and Papa Murphy’s was lost on me. At least until yesterday, when the employee standing behind the counter at Papa John’s matter-of-factly informed me — mercifully, with no eye roll —...Read More
