Perfecting Your (Sales) Pitch
Who would you expect to have a more polished listing presentation (essentially, a job interview for Realtors): a new(er) agent or a veteran one?
Surprisingly, it’s often the newer agent.
One of the things that happens as Realtors become more established is that they get more business from referrals and acquaintances — and less competing with other Realtors for business from people they don’t already know (or know of them).
As a result, it’s easy for the established Realtor’s presentation skills to atrophy.
Which is why I like to regularly do listing presentations — typically in front of complete strangers — to keep my “material” and skills sharp, topical, etc.
It’s also nice when they hire you.
P.S.: I’ve read that many very established comedians (Seinfeld, Jay Leno, etc.) make a point of doing standup for the same reason (minus the money part).
