” . . . and Your Dog’s Ugly!” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However,...Read More
” . . . and Your Dog’s Ugly” I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller. Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.** However, it backfired...Read More
I just heard through the grapevine about a Realtor who was in competition for a listing, and apparently lost out because the Seller objected to a term the agent used. The offending word? “Homework.” Realtor Job Interview (“Consultation?!?”) So, prior to their meeting**, the agent requested that the prospective Seller pull together some key information. The items...Read More
Victims of Success? How do Realtors get good at listing presentations? (job interviews for agents to represent a home seller). By doing lots of ’em. New agents have no choice: with no clients, track record, or reputation to speak of, that’s how they land business. Trappings of Success – Literally Now fast forward 5 —...Read More
Perfecting Your (Sales) Pitch Who would you expect to have a more polished listing presentation (essentially, a job interview for Realtors): a new(er) agent or a veteran one? Surprisingly, it’s often the newer agent. One of the things that happens as Realtors become more established is that they get more business from referrals and acquaintances...Read More
Playing musical instruments isn’t part of a Realtor’s job description, so what exactly is “Realtor a cappella?” Doing a listing presentation without any charts, flyers, or other handouts — and sans Powerpoint, too. Just the Realtor and you, sitting at your Kitchen table (or in your Living Room) discussing how the process works, fielding any...Read More
