What’s the Opposite of a Listing Presentation? A Realtor job interview with a prospective Seller — called a listing presentation — can be an involved and protracted process. Depending on how well the client already knows me and the home sales process, I try to cover: my track record; marketing philosophy and expertise; prowess with...Read More
What’s better than three enthusiastic references? Five — or ten. Ideally, several of which recently bought or sold the same kind of property, nearby, within the last 6-12 months (I said “ideally”). No, I can’t necessarily marshal all of the above — or have time to! — for every listing presentation/Buyer Rep interview I do...Read More
On the Plus Side, There’s a Lot Less Prep Once upon a time, listing presentations — essentially, a job interview for Realtors — took about an hour, and covered such things as the Realtor’s track record, credentials, marketing strategy, references, recent housing market activity, etc. Now? After exchanging social pleasantries and taking a quick house...Read More
The Easiest — and Hardest — Way to Get a Listing Realtors get listings any number of ways: –They’re best friends with the owner. –They go to the same church or synagogue (or mosque, or . . . ) –They started chatting about real estate with the owner in line at the grocery. Track Record But...Read More
Realtor Freudian Slip?One of the things I do in a Listing Presentation — basically, a job interview for Realtors — is give prospective clients a quick overview of the contracts that go into a deal (as a former corporate lawyer, I actually truly enjoy this part!). Typically, I’ll drop in “dummy” names for illustrative purposes,...Read More
Realtor Dress Code Upgrade? No, I’m not seeing any Realtors don formal wear (like tuxedo’s) just yet. But there do seem to be more men wearing ties and sports coats lately, and women wearing fancy scarves and the like. What’s going on? “Dress for Success” I’d guess a couple things: –Older, more established Realtors are...Read More
