What’s better than three enthusiastic references?

Five — or ten.

Ideally, several of which recently bought or sold the same kind of property, nearby, within the last 6-12 months (I said “ideally”).

No, I can’t necessarily marshal all of the above — or have time to! — for every listing presentation/Buyer Rep interview I do . . . but that’s the goal! 

P.S.:  the same applies to samples of marketing materials.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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