Realtor Freudian Slip?

One of the things I do in a Listing Presentation — basically, a job interview for Realtors — is give prospective clients a quick overview of the contracts that go into a deal (as a former corporate lawyer, I actually truly enjoy this part!).

Typically, I’ll drop in “dummy” names for illustrative purposes, just to flesh out the forms a little bit.

Tired of “John and Jane Doe,” without thinking I picked “Bob and Sue Seller.”


The listing presentation isn’t till Monday night, so fortunately I had plenty of time to pick two other names.

P.S. For the record, after almost nine years doing this, I can tell prospective Sellers that my track record avoiding litigation (and arbitration, for that matter) is a perfect 100%!

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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