What’s the Opposite of a Listing Presentation?
A Realtor job interview with a prospective Seller — called a listing presentation — can be an involved and protracted process.
Depending on how well the client already knows me and the home sales process, I try to cover: my track record; marketing philosophy and expertise; prowess with contracts (I’m a former corporate attorney!); general market conditions; municipal point-of-sale inspection requirements (if any); approach to staging; my resume and references, etc, etc.
Oh . . . and the fact that I’m in the top .065% of Twin Cities Realtors, according to Mpls – St. Paul Magazine.
Free Samples – Realtor Version
My approach with prospective Buyers?
Much easier: I like to spend 30-45 minutes in front of the computer, screening Active listings, then make a second appointment to show the most promising 4-5 homes.
After a couple hours going through the homes and hearing my analysis, most clients: a) know what they’re getting if they hire me; and b) feel comfortable working with me . . . because they already are!
First Things First
Except for the “Agency Relationships” disclosure, formal contracts — either a Listing Agreement or Buyer Rep contract — come later.
And yes, Realtors screen clients, too.
The two “biggies”: financial wherewithal and motivation.
For sellers, “financial wherewithal” comes down to, “is your mortgage less than 90% or so of your home’s fair market value?”
If the answer is “no,” question #2 is, “can you (afford to) bring a check to closing?”
For Buyers, “financial wherewithal” comes down to, “can you afford to buy in the price range you’re looking?”