” . . . and Your Dog’s Ugly”

I recently heard about an agent who shows up at every listing presentation ” essentially, a job interview for Realtors ” with a conspicuous “Sold” sign that they leave in plain view of the prospective Seller.

Apparently, the agent thinks it projects confidence, “go-getter” hustle, etc.**

However, it backfired with an elderly Seller when the sign slipped just a little too deeply into the agent’s briefcase.

I guess that would make it a “malaprop” (sorry, I couldn’t resist).

P.S.: I took the liberty of reenacting the goof ” that’s actually my briefcase in the two photos.

**I think the tactic could just as easily be construed as off-puttingly presumptuous ” which is why I don’t do it.

See also, “Realtor Gaffes & Bloopers“; “Stealth Realtor Job Skill: Interviewing Well“; “How’s THAT For Seller Candor“; “The Listing Agent-Cum-Investigative Reporter“; “Realtors, Standup Comedy, and Listing Presentations“; and “Sensitive Listing Presentations.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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