I just heard through the grapevine about a Realtor who was in competition for a listing, and apparently lost out because the Seller objected to a term the agent used.
The offending word?
“Homework.”
Realtor Job Interview (“Consultation?!?”)
So, prior to their meeting**, the agent requested that the prospective Seller pull together some key information.
The items included a list of recent improvements; their mortgage balance; and any especially flattering, out-of-season photos they might have.
All par for the course.
However, instead of calling it “Seller Prep,” and explaining that marshaling that info would make for a more efficient, productive meeting, the Realtor characterized their request as “homework.”
The Seller, who was older, balked.
P.S.: Personally, my guess is that there was more to the story than that.
**Typically known as a “listing presentation” — essentially, a job interview for Realtors.
However, I know of some agents who prefer to call it a “consultation.”
