“Price is What You Pay, Value is What You Get” . . . . When it Comes to Realtors, Too “Price is what you pay, value is what you get.” –Warren Buffett, Berkshire Hathaway Chairman (Note: Edina Realty is a Berkshire Hathaway subsidiary). When someone with a couple blocked arteries needs a heart surgeon, their...Read More
Looking For a Realtor? Or (Lots & Lots of) Compliments? I heard about a prospective home Seller the other day who interviewed seven (!) Realtors to list their home (I wasn’t one of them). To be sure, the home was a multi-million dollar estate on Lake Minnetonka, but still — seven Realtors?? I’m sure that...Read More
Perfecting Your (Sales) Pitch Who would you expect to have a more polished listing presentation (essentially, a job interview for Realtors): a new(er) agent or a veteran one? Surprisingly, it’s often the newer agent. One of the things that happens as Realtors become more established is that they get more business from referrals and acquaintances...Read More
Price vs. Value Undoubtedly, lots of home sellers who pose that question this Spring will answer “yes.” But if you then asked them if that’s how they chose their lawyer or CPA or family doctor . . . they’d look at you like you were crazy. Sophisticated consumers — of all professional services — know that...Read More
