Price vs. Value

Undoubtedly, lots of home sellers who pose that question this Spring will answer “yes.”

But if you then asked them if that’s how they chose their lawyer or CPA or family doctor . . . they’d look at you like you were crazy.

Sophisticated consumers — of all professional services — know that the relevant questions to ask are:  1) “what will this professional provide in return for their fee?”; and 2) “is that a good value?”

And no, I don’t automatically recommend hiring the most expensive practitioner, either; plenty of them flunk the aforementioned two-part test.

Buyer Due Diligence

So, how do you answer those two questions when to comes to choosing a Realtor?

Start by interviewing them (a Realtor’s pitch to prospective home Sellers is called a “listing presentation”).

Ask what services they’ll provide in return for their commission, get some references, verify their credentials and track record, etc.

And don’t forget to ask yourself, “is this someone I’d enjoy working with?”

Unlike hiring, say, a surgeon, your Realtor’s personality and communication style (and skills!) matter a great deal.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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