The Real Purpose of Sunday Open Houses

Test your knowledge of Realtor open houses — the ones on Sunday, not Tuesday (also called “Broker Open’s”) — and answer the following multiple choice question.

The real purpose of Sunday open houses is to:

A. Let the neighbors through, so they can recruit their family and friends.
B. For the hosting agent to pick up Buyers.
C. To sell the home being held open.
D. For prospective home sellers to interview a Realtor to sell their home (without telling the Realtor that’s what they’re doing).

Answer:  all of the above, but especially “D.” these days.

Surprise, surprise, apparently at least a few would-be Sellers are attending open houses to find a listing agent.

They want to see the agent in action, and observe whether they’re engaging, professional, knowledgeable, etc.

In other words, whether he (or she) is doing a good job for their current client — and presumably, would do a good job for them, as well.

P.S.:  Why hold a Sunday open house at a home that’s “sold, subject to inspection?”

Because there are still many, many steps left to go, and the more backup interest, the better.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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