“You’ll Love the Office . . Exercise Room . . . Spare Bedroom . . . Bonus Room!” I just showed clients an Edina home with what looked to be an Amusement Room. A very underwhelming Amusement Room. The room was hard to access (down a half flight of steps at the end of a hall); had a vaulted ceiling...Read More
Home Not Selling? Only 3 Possible Explanations “When the student is ready, the teacher will appear.” –Buddhist sayings “When a home is priced right, Buyers will appear.” –Ross Kaplan I don’t know much about Buddhism, but I do know about selling residential real estate. Many frustrated home Sellers don’t want to hear this, but here goes:...Read More
But, I’m Probably Not Going to Hire You I don’t know about the general public, but I LOVE receiving Realtor postcards at my home address. In fact, I collect them. They let me know what my competition is up to; what the latest (or not) marketing trends are; and generally give me a “heads up”...Read More
Flattering Photo Just because you don’t see it very often doesn’t mean it’s not a good idea. So, the listing agent for this Minneapolis duplex added a two-tone blue border to the front photo (above) that’s especially vivid. I think the border works so well because it pulls out the striking blue sky and green grass...Read More
What’s THAT About?? If you were to actually follow the “Open House” signs placed on street corners and key intersections (very) early Sunday morning, I very much doubt that you’d find a friendly Realtor standing in the front doorway, greeting visitors. Prime time for Sunday open’s isn’t till much later, typically starting after 12 noon....Read More
Guess How Old the Realtor Is? For folks who are supposed to be good at marketing, it always surprises me how many Realtors “punt” on their business cards and leave the back side — 50%(!) of the surface area — completely blank. At the very least, it’s a squandered marketing opportunity. Marketing Faux Pas Which...Read More
