Realtor Bus Benches and Billboards I said, Hey! You! Get off of my cloud Hey! You! Get off of my cloud Hey! You! Get off of my cloud Don’t hang around ’cause two’s a crowd on my cloud, baby –Lyrics, “Get Off of My Cloud; Rolling Stones No, I haven’t actually verbally accosted anyone sitting...Read More
The High Cost of “Free” Marketing Whenever I hear a national speaker and supposed industry expert exhort Realtors to give away price opinions for free, as a marketing tool, my reaction is always, “How much are you getting paid to speak to all of us today?” (note: Realtors’ term for a formal price opinion is...Read More
“Mid-Transaction” vs. “Pre-Transaction” Phone Calls If your Buyer is competing in multiple offers, and the Seller was supposed to be back in touch by 7 p.m. Saturday night and it’s now 8:30 p.m, you betcha’ you’re eager to take a phone call to find out exactly what’s going on. On the other hand, when a stranger...Read More
Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
Realtors’ Investment? Skill, Time, & Marketing $$$ How long should a listing contract be? The short answer: Long enough to sell the property being listed. How long that is — assuming that the home is well-priced, staged, and marketed — is typically a function of price. Under $200k in the Twin Cities today, you’d estimate...Read More
Exactly What Part is “Partial?” I certainly know what a “partial basement” is. At least in the Twin Cities, that often goes with a pre-1900 structure, and is commonly made of limestone. On the other hand, I have no idea what a “partial bathroom” is (and certainly wouldn’t want to use one!). That was the term...Read More
