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March 14, 2016

Why Realtors Don’t Use Their Business Cards to Market Listings

Marketing Practice > Theory At first blush, it seemed like a terrific idea:  use the back of your (Realtor’s) business card to showcase an individual listing. My second thought:  why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...
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The Case for Catering Broker Opens (Or Not)

The Limits of Delectable Food I know the about-to-follow sentiments place me in a distinct minority of Realtors, but here goes: If scrumptious refreshments on Broker Tour* actually sold homes, then that nice Contemporary by Cedar Lake should have sold in a heartbeat. Proffered to visiting agents:  home-cooked shish-kebab (delicious!), flutes of champagne, and chocolate...
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