Marketing Practice > Theory At first blush, it seemed like a terrific idea: use the back of your (Realtor’s) business card to showcase an individual listing. My second thought: why didn’t I think of that?? But, on reflecting a little more, I realized why the business card of the Buyer’s agent who showed my listing...Read More
The Limits of Delectable Food I know the about-to-follow sentiments place me in a distinct minority of Realtors, but here goes: If scrumptious refreshments on Broker Tour* actually sold homes, then that nice Contemporary by Cedar Lake should have sold in a heartbeat. Proffered to visiting agents: home-cooked shish-kebab (delicious!), flutes of champagne, and chocolate...Read More