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Realtor marketing

Can You Paint Stucco? Answer: “You Betcha!”

Before and After Pix Painting stucco used to be a “no-no”:  the exterior paint didn’t adhere well, which meant that, forever after, the home needed frequent re-painting. Which sort of defeated the purpose of stucco in the first place:  its famously low maintenance. Now, thanks to more stucco-friendly products, the interval between re-painting is much...
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Funky Home Feature? Or, Funky Photo??

I’ve certainly heard of a man cave. But, I couldn’t tell exactly what I was looking at in the photo above, except that it:  a) appeared to be outside — specifically, above the deck; and b) seemed very large. Fortunately, photo #2 (below) resolved things:  it’s the underside of a second deck built off an...
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Challenge for Veteran Realtors: Guarding Against “Listing Skills” Atrophy

Victims of Success? How do Realtors get good at listing presentations?  (job interviews for agents to represent a home seller). By doing lots of ’em. New agents have no choice:  with no clients, track record, or reputation to speak of, that’s how they land business. Trappings of Success – Literally Now fast forward 5 —...
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But Is That Their Real Name??

“Ross A. Justsold” I’ve never investigated ” and am not about to ” but I’ve always wondered if a few (too?) felicitous real estate names are the Realtor’s real name, or legally changed. So, in the Twin Cities you’ll find Realtors with surnames such as “Sell,” “Sells,” “Sellnow,” etc. If I ever go that route,...
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“Can I Hold Your New Listing Open?”

Retail vs. Wholesale Open Houses One of the best, early omens for a new listing is when agents leaving the Broker Open casually toss off compliments like “nice listing,” “good job!,” or simply “congratulations.” What’s another? When several newer, less experienced agents contact you, asking if they can hold a weekend open house at your...
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And Now, For a Little “Real Estate Insider” Humor . . .

“Other Uses For This Room”:  OK, Maybe Not “Family Den” I knew I’d find a use for the sign (above) that I retrieved from my client’s house just before closing last week (the sign had formerly been located in a huge, upstairs Bedroom doing double duty as an in-home Exercise Room — with many other potential...
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