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Realtor marketing

“Marketing Across the Table”: In or Out of Bounds?

When It’s Poaching — and When It’s Not Is it ever OK to go after another Realtor’s clients? I’d say “yes” — with a major caveat. Namely, it’s OK for Realtors market to another agent’s clients AFTER the deal closes. That’s especially so if the home or Buyer is already in the agent’s geographic farm or sphere of influence...
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“Free CMA’s! Git “Yer Free CMA’s!”

Home Price = Moving (and Influenceable) Target “Those who know, don’t talk; and those who talk, don’t know.” —stock market saying. What’s true in the stock market is also true in real estate. Namely, the value of what Realtors call a “Comparative Market Analysis” (“CMA”) that can be had for free is . . . about...
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Minnesota’s 2018 April Fool’s Joke

Unseasonal Winter Photos in April? Not This Year April Fool’s may have been Sunday, but the real April Fool’s joke arrived in the Twin Cities yesterday:  8″ inches of fresh snow continuing through today, and temps more typical of February than April (overnight low: nine(!) degrees). All of which creates a surreal feeling for area...
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“New Lists,” “Pre-Lists,” and “Pre-Pre-Lists” (Huh?!?)

The usual pecking order for agent networking at weekly broker meetings — at least in the Twin Cities, typically held on Tuesday mornings, before Broker Tour — is “New Lists,” “Pre-list’s,” “Price reductions,” “Buyer Needs,” and finally, “Rental Needs.” At the height of the Spring market, there could easily be 20-30 properties that Edina Realty...
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“Yes, Please!” — Realtor Version

Not every client lead is a home run — many, in fact, are duds. Similarly, not every contractor referral from colleagues is a good fit. However, in both cases, there’s only one, appropriate response from the Realtor on the receiving end:  a heartfelt “Thank You!” Rationale There are two reasons for that. One. If you...
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“Are You a Realtor?” “Why, Yes I Am!”

“There Goes My Realtor!” Admittedly, the intended effect is for clients who see me in and around the neighborhood where I live (by Cedar Lake in Minneapolis) to see my car on the road and say, “There Goes My Realtor!” But, my custom license plate (above) is also a conversation-starter when I’m parked. Like today,...
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