The usual pecking order for agent networking at weekly broker meetings — at least in the Twin Cities, typically held on Tuesday mornings, before Broker Tour — is “New Lists,” “Pre-list’s,” “Price reductions,” “Buyer Needs,” and finally, “Rental Needs.”

At the height of the Spring market, there could easily be 20-30 properties that Edina Realty – City Lakes agents are seeking to plug to their colleagues.

In mid-December . . . not so much.

Fair Game

I wouldn’t do it in April, but in December I think it’s fair game:  at this week’s meeting, I (briefly) networked a Minnetonka listing I’m working on now, that likely won’t be on the market till early March.

No street address or even a firm price, but just enough detail that an eager Buyer’s agent will be able to find me.

Call it a “Pre-Pre-List.”  🙂

P.S.: So, what’s a “Pre-Pre-Pre-List?”

My definition:  an upcoming listing where a homeowner has indicated they plan to hire me, but hasn’t signed any paperwork yet.

See also, “Buyer’s Agent: “Is the Asking Price on that Pre-List Home Firm?”; “Agent-to-Agent Pre-List Networking: Can You Spot the Most Important Detail?“; and “Coming Soon”: How Good Pre-List Marketing Distorts “Days on Market.”

Plus: ““Have a House/Need a House“;  “Pre-Listing Marketing Window”; and “Buyer’s Agent: “Is the Asking Price on that Pre-List Home Firm?”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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