“You Don’t Get a 2nd Chance to Make a 1st Impression” — Real Estate Version

What’s the real estate equivalent of, “you don’t get a second chance to make a first impression?”

You don’t get a chance to do pre-list marketing once the property’s actually for sale.

If new listings enjoy the most “buzz” and intense Buyer interest, pre-list marketing is a great way to capitalize on the anticipation and excitement of a new listing — and grab the attention of the most serious, suitable Buyers.   


At least in my experience, the window to do that sort of marketing is within two weeks of the home debuting on MLS.  See, “Jumping the Gun on Pre-List Marketing.”

Much before that, Buyers (and their agents) aren’t really paying attention (and the home likely isn’t priced and photographed yet).

P.S.:  So, how do agents do pre-list networking?

At least at Edina Realty, they use a feature called “Network One”; see, “Have a House/Need a House.”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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