Realtor Mistake #3

First, a caveat:  by far the more common Realtor mistake is not doing pre-list marketing — touting an upcoming listing to colleagues — far enough in advance.

Or, not doing it at all.

However, at least in my opinion, it’s also possible to err on the side of doing it too soon.

Call it an “advanced beginner” (or intermediate-level) mistake.

How Much Lead Time?

How much lead time is the right amount?

It all depends on the individual house, of course, but especially with homes that need significant updating and/or de-cluttering, the answer is, “after that process is far along — or already complete.”

Why’s that?

Because home buying is such an emotional process, and first impressions are so indelible.

It’s also the case that $5,000 or $10,000 of strategic improvements and staging can easily add $40,000 or $50,000 to a home’s ultimate selling price.

But only if prospective Buyers don’t have the “Before” image seared into their minds . . . .

P.S.:  I’d call it “not bursting the Buyers’ bubble,” except for the fact that “housing” and “bubble” are not something that should be combined these days.

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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