Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...Read More
Market Exposure > Days on Market; When 1 Week on the Market ≠1 Week on the Market I’m a big fan of aggressive, pre-list marketing. One of the easiest (and cheapest!) methods, especially for a home in a high-profile, high-demand location: install the “For Sale” sign early, and attach a “Coming Soon” rider (note:...Read More
Projected List Price: $500k . . or $800k” Agents at a recent Realtor meeting got a chuckle listening to a colleague do some pre-list marketing for an upcoming property. Projected list price: “$500k — or $800k.” Umm . . . huh?!? It turns out the home needs significant updating, and the owner is trying to...Read More
“10 . . 9 . . 8 . . 7 . . 6,” or, Killing Two Birds With One (Marketing) Stone It’s a high-quality problem to have, as they say: every time my client would go to their long-time family home to pack up, empty things out, etc., neighbors and even passersby headed to/from nearby Cedar...Read More
Pre-Market and Off-Market Sales Barely over one month into the New Year, my clients are in the middle of four different deals. Deal #1 is an expired listing that had been rented for the last year, where an interested Buyer popped up after Jan. 1 to inquire about the home’s availability. Fortuitously, the about-to-expire lease...Read More
