Projected List Price:  $500k . . or $800k”

Agents at a recent Realtor meeting got a chuckle listening to a colleague do some pre-list marketing for an upcoming property.

catProjected list price:  “$500k — or $800k.”

Umm . . . huh?!?

It turns out the home needs significant updating, and the owner is trying to decide whether to tackle the work and list for $800k, or skip it and list for $500k.

Pricing Paradox

Schrödinger’s cat stands for the proposition that — according to quantum mechanics theory — something (in this case, a cat) may be simultaneously presumed both alive and dead.

I know what a $500k house looks like, and I know what an $800k house looks like.

But, I don’t know many that are simultaneously both . . .

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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