“I’ll List Your House for $700k $750k $800k!!” Anxious Buyers aren’t the only ones bidding up home prices this year. So are some Realtors, including at least a few who should (and do) know better. Housing Market Icaruses One of the things that can happen when prospective home Sellers interview lots of agents in an...Read More
Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out** from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...Read More
Four Ways to Tell In the history of mankind, no first-time Mother has ever under-dressed their newborn in the winter.” —Manhattan Pediatrician So which pediatrician uttered the above line? Mine (and my wife’s). What prompted that comment were the 3 layers of clothing my wife had already put on our newborn son (a long time...Read More
Pre-List Networking Trial Balloon I’ve been in real estate sales for 18 years, and I still have no idea what a “$500-ish” price is. $520k, perhaps? Maybe $485k? In truth, I can imagine a “$500-ish” price falling anywhere between $480k to $530k or even higher. Buyer Trap? Which is no doubt precisely the point, especially...Read More
Consumer Psychology and the Too-Precise Price When you see an oddly-priced “For Sale” home, there are two possible explanations (at least in my experience selling residential real estate): One. Drawing Attention. The way to stand out from homes listed at $389,900, $399,900, etc. is to price at $398,731 or some such (I haven’t seen a home...Read More
Pre-List Networking Trial Balloon I’ve been in real estate sales for 18 years, and I still have no idea what a “$500-ish” price is. $520k, perhaps? Maybe $485k? In truth, I can imagine a “$500-ish” price falling anywhere between $480k to $530k or even higher. Buyer Trap? Which is no doubt precisely the point, especially...Read More
