May 10, 2019

“Eeek!?!” No, “EIK”

If you’re a prospective home buyer and are stumped by the acronym “EIK” ” don’t worry, it’s not you (it’s them). While there are plenty of recognized acronyms and abbreviations in real estate . . . EIK isn’t one of them (at least not so far). For the record, it’s short for “eat-in kitchen” (I...
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The OTHER Kind of Pre-List Interest (Hint: They’re Not Representing Buyers)

Which “Hat” is the Other Agent Wearing? Well before a home comes on the market these days, good listing agents (representing the Seller) “prime the pump” with an aggressive, pre-list marketing campaign. That includes using the new “Coming Soon” status on MLS; exposing the home on Edina Realty’s agents-only “Network One” (note: be sure to...
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