“You Don’t Get a 2nd Chance to Make a 1st Impression” — Real Estate Version What’s the real estate equivalent of, “you don’t get a second chance to make a first impression?” You don’t get a chance to do pre-list marketing once the property’s actually for sale. If new listings enjoy the most “buzz” and...Read More
The TOO Aggressive Real Estate Agent Can a Realtor be too aggressive? (See also, “Too Much– and Too Little — Realtor Attention“). At least some people would say “no.” But then, those people have probably never had their home “networked” — without their permission — online. Apparently, that is what just prompted Edina Realty to...Read More
Want More Showings? Dangle a Fatter Carrot In a culture — and economy — where getting the best possible price is practically a religion (if not a budgeting necessity), why should home sellers consider paying their Realtor a higher commission? Because they might actually make more money that way. That’s because Realtors who charge more...Read More
