At Least One Bullseye: “Hire a Good Realtor” Money Magazine is out with its 2016 Spring Real Estate Guide, subtitled “The 35 Best Moves for Buyers, Sellers, and Owners Now.” Do the authors know what they’re talking about? Here’s the magazine’s advice for first-time Buyers (“Starting Out”), followed by my running commentary in italics: Money Magazine:...Read More
“The Fire Drill,” or, Working With Buyers in a Hurry As opposed to the standard Buyer Rep contract, which imposes generic rights and duties on the Buyer and their agent, I think there should be a variant specifically for “Buyers in a Hurry.” Such a contract is an especially good idea when said Buyer is...Read More
“You Don’t Get a 2nd Chance to Make a 1st Impression” — Real Estate Version What’s the real estate equivalent of, “you don’t get a second chance to make a first impression?” You don’t get a chance to do pre-list marketing once the property’s actually for sale. If new listings enjoy the most “buzz” and...Read More
Buyers Who Find Sellers Want to know listing agents’ “dirty little marketing secret?” Sometimes, they don’t find Buyers — Buyers find them. With today’s advanced technology, social networking, etc., it’s increasingly common for Buyers’ Agents to broadcast exactly what their Buyers are looking for. They do that at Realtor meetings; on Broker Web sites (Edina...Read More
