September 30, 2013

“Umm . . . Do You Hand Out Magnifying Glasses With Those?”

Guess How Old the Realtor Is? For folks who are supposed to be good at marketing, it always surprises me how many Realtors “punt” on their business cards and leave the back side — 50%(!) of the surface area — completely blank. At the very least, it’s a squandered marketing opportunity. Marketing Faux Pas Which...
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Wanting to Buy a House vs. Being Able To

Older, More Cautious First-Time Buyers “Low interest rates and relatively low prices can take the housing market only so far. For the market to truly heal, the economy must also heal.” –“Who Wants to Buy a House“; The New York Times (9/28/2013) My clients know that I regard the housing market as a dependent variable,...
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