Guess How Old the Realtor Is?

For folks who are supposed to be good at marketing, it always surprises me how many Realtors “punt” on their business cards and leave the back side — 50%(!) of the surface area — completely blank.

biz_cardAt the very least, it’s a squandered marketing opportunity.

Marketing Faux Pas

Which isn’t to say that anything is better than nothing.

An example of the latter is the business card (left) that shows a table of what are called “mortgage payment factors.”

Once upon a time — before PC’s, smart phones, and app’s — if you wanted to figure out how much your monthly mortgage payments were going to be — you consulted such a table.

So, if you were contemplating borrowing $300k at 4.5% for 30 years, you’d find $5.07 biz_card rossin the table, and multiply by 300 (result = $1,521 per month).

Today, including such a table on your business card looks just a tad, shall we say, “out of touch.”

Younger Buyers hardly need it — and older Buyers will never be able to read it.

If you guessed that the age of the Realtor proffering the first card is “older than 65” . . . you’d be right.

P.S.: So what does “yours truly” have on the back of his business card?

A plug for this blog (naturally).

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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