I’m pretty sure Mark Zuckerberg’s current business card doesn’t say, “I’m CEO . . . bitch” (as it reportedly did, once upon a time). In fact, my hunch is that Zuckerberg no longer has a business card. That’s based on what I’ve observed within my sphere of clients, friends, and acquaintances. Namely, people’s business cards — at...Read More
Ounces of Prevention What does the Parade of Homes — set to start this Saturday (March 4) in the Twin Cities — have to do with passing out Realtor business cards? Just this: if a Buyer you’re working with goes through a Parade home and decides to buy it, you may have a “procuring cause” issue with...Read More
Square Pegs Business Cards in Round Holes How do Realtors make their business cards stand out from hundreds (thousands?) of others? Dazzling design and colors is certainly one way. But there’s another, even more obvious strategy: alter the shape. So, instead of a standard rectangle, I’ve now seen a handful of square Realtor business cards....Read More
Guess How Old the Realtor Is? For folks who are supposed to be good at marketing, it always surprises me how many Realtors “punt” on their business cards and leave the back side — 50%(!) of the surface area — completely blank. At the very least, it’s a squandered marketing opportunity. Marketing Faux Pas Which...Read More
Three Days on the Market vs. Three Months I don’t know about other Realtors, but my policy as a listing agent (representing Sellers) is to counsel that they leave Realtors’ business cards out the first few days their home is on the market (protocol is for agents who come through the Broker Open or do a private...Read More
