Square Pegs Business Cards in Round Holes
How do Realtors make their business cards stand out from hundreds (thousands?) of others?
Dazzling design and colors is certainly one way.
But there’s another, even more obvious strategy: alter the shape.
So, instead of a standard rectangle, I’ve now seen a handful of square Realtor business cards.
Great idea — at least until too many other Realtors follow suit . . .
Seizing (and Wasting) a Marketing Opportunity
The same principle applies to marketing postcards.
I now see (and use myself) a variety of non-standard size mailings, including everything from elongated horizontal shapes to oversize postcards 50% (or more) bigger than normal.
Meanwhile, if you encounter a Realtor whose business card is blank on one side, don’t use them: if they don’t know how to maximize their own marketing, they won’t know how to best market your home, either.
See also, “Realtor Business Card Collection”; “Too Much Information — Realtor Version“; and “Umm . . . Do You Hand Out Magnifying Glasses With Those??”
