squareSquare Pegs Business Cards in Round Holes

How do Realtors make their business cards stand out from hundreds (thousands?) of others?

Dazzling design and colors is certainly one way.

But there’s another, even more obvious strategy:  alter the shape.

So, instead of a standard rectangle, I’ve now seen a handful of square Realtor business cards.

Great idea — at least until too many other Realtors follow suit . . .

Seizing (and Wasting) a Marketing Opportunity

The same principle applies to marketing postcards.

I now see (and use myself) a variety of non-standard size mailings, including everything from elongated horizontal shapes to oversize postcards 50% (or more) bigger than normal.

Meanwhile, if you encounter a Realtor whose business card is blank on one side, don’t use them:  if they don’t know how to maximize their own marketing, they won’t know how to best market your home, either.

See also, “Realtor Business Card Collection”; “Too Much Information — Realtor Version“; and “Umm . . . Do You Hand Out Magnifying Glasses With Those??”

About the author

Ross Kaplan has 19+ years experience selling real estate all over the Twin Cities. He is also a 12-time consecutive "Super Real Estate Agent," as determined by Mpls. - St. Paul Magazine and Twin Cities Business Magazine. Prior to becoming a Realtor, Ross was an attorney (corporate law), CPA, and entrepreneur. He holds an economics degree from Stanford.

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